I'm a designer who shapes visual clarity and leads creative vision through insight.
About Me
Hi! I'm Elahe, a Brand Manager & Creative Leadwith roots in content and design.
Philosophy
I believe that when design is guided by genuine understanding of people, it can influence decisions and shift perspectives.
“Design with insight creates moments of clarity that transform how people see, understand, and connect with brands.”
Key Capabilities
Insight-led creative problem solving
Strategic brand thinking
Human-centered design decisions
Creative direction & team leadership
Translating ideas into real impact
Vision meetsexecution
Behind every successful brand transformation is a strategic mind that understands both the art and science of branding.
My approach combines creative intuition with analytical rigor, ensuring that every decision is both inspired and informed.
“Design is not just what it looks like. Design is how it works, how it feels, and how it connects.”— Elahe Mirzaeii
Career Journey
A Path of Creative Evolution
Brand Manager & Creative Lead
Saraf
Driving brand strategy and creative direction across marketing, product experience, and brand communication.
Brand Team Lead
Saraf
Established brand foundation and led cross-functional creative projects.
Digital Marketer & Social Media Manager
Saraf
Focused on performance marketing and insight-based content strategy.
Content Creator & Social Media Lead
Life Camp
Created content, video, and campaign materials for outdoor lifestyle products.
Founder & Creative Lead
Respina Gallery
Built a gift-product brand with 40 custom-designed items and led a 12-designer creative team.
Portfolio Introduction
In the next slides, I'll walk you through my experience at Saraf.
I'll show how I applied creativity and brand strategy in practice.
Rather than only presenting results, I'll share the process — from identifying opportunities to delivering impact.
Case Study
Saraf: Redefining Crypto Investment
Saraf is a crypto investment platform. From day one, we aimed to make crypto investing simple and accessible for low-risk 35–50-year-old investors.
I joined to redefine how the brand communicates and creates trust for them.
Filmnet Advertising Campaign
Tehran Metro Brand Awareness
13 Ethereum – 13 Winners
Filmnet Advertising Campaign
Role
Creative Direction & Messaging Strategy
Goal
Reduce cognitive friction at first exposure.
Key Actions
- •Produced 10 ad films internally
- •Shifted tone from crypto-first to investment-first
- •Added USSD for measurable conversion
Results
Campaign Videos
Visual Storytelling in Action
A collection of campaigns that demonstrate strategic creativity and measurable impact
These campaigns represent selected parts of my journey at Saraf, structured to reflect my mindset and approach to creative problem-solving.
Saraf was only a case study —a real example I used to help youbetter understand how I think and work.
These were selected parts of my journey, structured to reflect my mindset and approach.
I hope they gave you a clear understanding of how I see, plan, and create.
© 2024 Elahe Mirzaeii. Brand Manager & Creative Lead.